Why is the Walgreens logo red, and not green?

Why is the Walgreens logo red, and not green?

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0 thoughts on “Why is the Walgreens logo red, and not green?”

  1. Honestly, I don’t really know. But, I did take marketing in college and as it turns out, most businesses who need you to notice them will use the color red because it gets more attention. But what’s more, they really don’t give us specifics on that when they hire us. Hope that helps.

  2. Well, there’s more to colour selection in branding than basing your choice around the fact a brand name may contain the name of a colour within it.
    Being British I’m not all that familiar with Walgreens. However, a little google search tells me that it was changed from grey to red to stand out more to passing cars / customers.
    As a drug store (English: chemist) you’d expect the natural choice to be either green or blue which in a western setting is typically symbolic of health / trust. Most other pharmaceutical businesses will usually employ branding in these colours for this reason.
    By choosing to go to the other end of the spectrum with red Walgreens achieves a, possibly unintentional, victory in that it has had long enough to establish its brand that it doesn’t need to concern itself as heavily as others may on the psychology of colour in their branding.
    By not being tied too closely to such concerns and going with red then not only do they achieve their initial aim of standing out to passers by but also in standing out from it’s competitors who will mostly all use a completely different colour pallette.
    Of course they have history on their side in being able to do this as they were an established and recognisable brand before the colour change, if they were a startup today their branding may not be as effective without such pre existing public awareness.
    Thanks for the A2A. Hope this helps.

  3. It just so happens I attended the key meetings at Walgreen’s headquarters / marketing dept. where the logo decisions were finalized. The other colors being considered were: purple, green, brown, and pink.
    With respect to green….even though “Walgreens” has “ green ” in it—the marketing team agreed that making the corp. color green would be “green overkill”. They were concerned that Walgreens could be misidentified as an environmental group by ordinary (dumb?) consumers.
    Brown was considered “earthy” and wholesome and honest. But there was a fear that some folks might in their minds link Walgreens to the Cleveland Browns. So the color brown was voted down! Why? The Cleveland Browns have been the worst NFL team for most of this century…..sid as good as brown might otherwise be—it was just too risky.
    With respect to the color purple (a great book, incidentally…) this was deemed the most radical and popular alternate choice amongst Walgreens’ marketing folks, but it lost out in the end mainly due to the pop artist Prince, whose drug use and ultimate demise via rx drugs would not be a favorable association with the demographic populations most important to Walgreens. Purple Rain? No thanks, nuh uh!
    Pink? Haha! Who would Walgreens think it was kidding? First of all, many stodgy, old Americans still think of pink as a “communist” color. And besides, the marketering chiefs insisted, WE DO NOT SELL AND HAVE NO PLANS TO SELL SEXY LINGERIE! So pink quickly vanished from the list of nominees.
    All that was left standing was the bold and bloody color red. The only drawback was that green and red traditionally signify Christmas. Walgreens’ name already has “embedded green” so, with red the official corp. color—this would call to mind Christmas in the minds of many people… Mostly on an unconscious level of course.
    But unconscious / subconscious levels are a big deal to marketing folks, as we know. So when it came to a final vote, the thing that mattered most was that Christmas is a positive association in the minds of most Americans. Especially since the right wing people have won the “War on Christmas”, I believe. And even non-Christian Americans think of Christmas in a positive way, according to most clandestine polling I’ve read about .
    And besides all of this… think about it: Is blue the corporate color of Bloomingdale’s ? No it is not! And “Bloomies” has been a very successful American business story in the retail sector for many decades…..as most true and patriotic Americans are well aware! In closing, I will simply say: ‘Tis be a lesson to all of you who think you know more than the marketing wizards when it comes to corporate colors and branding! Good Day!

  4. Walgreens is a drug store, As for as you question is concern. Walgreens started as a tiny corner drugstore founded in 1901 by a man by the name of Charles Walgreen. It don’t have any relationship with green color its the name on person who started drug store.


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