Why is Starbucks coffee so much more successful than Caribou coffee?

Why is Starbucks coffee so much more successful than Caribou coffee?

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0 thoughts on “Why is Starbucks coffee so much more successful than Caribou coffee?”

  1. I feel that its a lot of marketing success.
    Majority of the customers I dealt with didnt have much of a clue about coffee. For example, most of our orders were frappucinos. Frappucinos were caffeinated with instant espresso mix. Then they had a ton of sugar inside them. Same goes for lattes, except those do get actual espresso. With all the sugar it makes it easier for the masses to enjoy. Making the company a lot more successful.
    Now, if you’re asking why their ground coffee people make at home is so successful, its because there are a lot of coffee drinkers out there who buy Starbucks simply because of the brand name. Its widely known and respected because of marketing. Celebrity endorsements. Smaller companies cant afford to put all that money into marketing. A lot of them choose to put all their money into the product itself. And less into marketing. Relying on word of mouth instead of advertisements and/or celebrity endorsements.
    In short, they put a crapton of sugar for the masses to enjoy without having to actually taste coffee. Then people who drink regular coffee go there because of the name brand.

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