Why is a single cup of coffee so expensive? It seems you can get a cup of coffee for the same price as a full salad + bread at places l

Why is a single cup of coffee so expensive? It seems you can get a cup of coffee for the same price as a full salad + bread at places like Panera / Starbucks. Is it marketing or actual cost?

You can check the answer of the people under the question at Quora “why is coffee so expensive

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  1. One of the reasons Starbucks’ coffee costs more is that their use of Fair Trade and ethically sourced coffee.
    Anything can be cheap if you exploit the folks who produce it and don’t spend more than the minimum necessary to keep producing. It costs more to ensure a decent quality of life for the folks who make your product possible.
    Responsibly Grown and Fair Trade Coffee

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  2. This question is an example of the erroneous belief that the price at which something sells is related to the cost of producing it.
    Businesses set the price based on what the market will bear and then try to minimise costs and so maximise profits.
    The answer to every question in the form of why does X product cost Y price is that’s what people are prepared to pay for it.

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  3. I’m a starbucks partner. In the district where i work, including taxes, a 12 ounce cup of brewed coffee costs $2.13, a 16 ounce costs $2.67, and a 20 ounce costs $2.89. (between 14¢ and 17¢ per ounce.) Honestly, I would like to know where you can buy a full salad with bread for less than $3.00, because I’d love to head there for my next lunch break.
    I think what people don’t realize is that coffee is not expensive. Handcrafted beverages, such as Lattes, Macchiatos, Cappuccinos and Frappuccinos are more than just a cup of freshly brewed bean juice. These drinks require more effort and time, thus they cost more. If starbucks only sold coffee, the corporation would not be making any money, nor would it be the business it is today.
    If you don’t want to spend $4–6 on a songle beverage, order a black coffee.
    But again, please let me know where i can get that salad you mentioned!

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  4. Large cup of coffee at my store is $2.84. That would be a terrible salad. Salads at either of these places are upwards of $8.
    If you are infact getting more than a coffee, you are buying shots of esspresso (which has costs of the coffee, the multi thousand dollar machine they use, the % waste that is to be expected), milk (which expires like you would think, plus there is waste to be accounted for, especially if you get no foam), and the sugar thing you put it (which can be a LTO-seasonal offering that would be higher in price, or just a regular syrup of sause which can be many pumps within your drink).
    My advice is to learn how to handle regular coffee with a little bit of cream. You save 60% and can start learning about the real taste profiles of coffee which is really cool to learn.

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  5. I’m not sure if you’re drinking Gesha or which coffee but I’d say coffee is usually around $2-$3 a cup vs a full salad and bread at either location will run you around $10 for both.

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  6. It’s the drink you are getting. You can get coffee and espresso anywhere for 3–4 dollars. Starbucks still has espresso and coffee for 2–3dollars.
    So a single cup of coffee is not expensive. Especially considering the amount of time (about five years) and time and even hands (about 70 hands) to produce a single cup of coffee I’d say 2 bucks is almost just donation but it’s all about how you see it. Just tip your barista. Coffee isn’t easy to grow, harvest, roast, grind, or tamp easily.
    A cup of beer, wine, or anything else that is worth getting you through the day is probably more when you think about it..

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