Why does the ‘Tall’ size for Starbucks coffees mean ‘Small’?

Why does the ‘Tall’ size for Starbucks coffees mean ‘Small’?

You can check the answer of the people under the question at Quora “3 sizes of starbucks coffee

0 thoughts on “Why does the ‘Tall’ size for Starbucks coffees mean ‘Small’?”

  1. You can actually order a “Short” drink. It comes with a smaller cup similar to what you would get if you ordered a doppio maciatto with a lot of foam. And let’s make this clear: the “Tall” drink is not small at all — for European standards, at least.
    Short, Tall, Grande, Venti
    In European sizes they would translate to:
    Normal, Large, Extra Large, Only in America

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  2. The original drink sizes were Short (8 oz small), Tall (12 oz medium) and Grande (16 oz large). Over time the preference was for larger portions. People were ordering more Tall than Shorts. The 20-oz Venti cup size was added and finally the Trenta (30 oz huge) was added.
    The Short wasn’t as popular and was removed to make room on the menu. This wasn’t to trick customers into trading up, just following the trend.
    With the Tall being the most popular and promoted “small” size… if you order a small, the understanding is you probably mean a Tall.

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  3. The original sized were ‘Short’ and ‘Tall’, but customers demanded bigger sizes, therefore the ‘Grande’ and ‘Venti’ were born.

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  4. Starbucks in Japan (and probably other countries where portion sizes are smaller, culturally, than the USA) still offer “short” as a drink size.

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  5. To confuse most people and appeal to a handful of self-claimed epicures. Honestly, I never understood the point of Tall/Grande/Venti nomenclature.

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  6. Because Marketing. But you’d guessed that already. If you’d like to save a few pennies and look “in-the-know” you could order a ‘short’. It’s 8oz. & not on the menu.

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  7. Starbucks has a smaller size called “short” that they don’t advertise on the menu, because it’s cheaper and if people were presented with it as an option, they’d buy it more often.

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  8. Starbucks sizing lingo…
    Short = 8 oz. = Extra small (hot drinks only)
    Tall = 12 oz. = Small
    Grande = 16 oz. = Medium
    Venti = 20 oz. (hot) and 24 oz. (iced) = Large
    Trenta = 30 oz. = Extra Large (Iced coffees and iced teas only)

    Eight O’Clock

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  9. It starts with the fact hat Starbucks doesn’t have a size called “small”. We have “short” and we have “tall”. Then, in my experience, when someone asks for a small, the size they are looking for is the “tall” size. Many times I pulled out the “short” cup only for them to say “no no no that’s too small”. I presume other baristas have similar experiences, so we just default to “tall” when someone asks for a small.

    Victor Allen’s

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  10. Because there used to be only two Starbucks cup sizes- short (small) and tall (large). The 8 oz short size still exists but is not on the menu, so unless you know about it or ask a barista for a smaller size than the 12 oz tall you’re not likely to encounter it outside of ordering a shot of espresso to go or anything else that is a very small volume.

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