Why does the Starbucks mermaid logo have two tails?

Why does the Starbucks mermaid logo have two tails?

You can check the answer of the people under the question at Quora “a siren needs her morning coffee

0 thoughts on “Why does the Starbucks mermaid logo have two tails?”

  1. Many people assume Starbucks’ logo pictures a mermaid , which is half woman and half fish.
    Actually, it is a creature from Greek mythology called a siren (half woman, half bird), which is commonly depicted with two tails or two wings.

    Why does the Starbucks mermaid logo have two tails?

    Why does the Starbucks mermaid logo have two tails?


    Starbucks’ CEO Howard Shultz wrote:

    Terry [Heckler] also pored over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren… That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself.

    Why does the Starbucks mermaid logo have two tails?

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  2. Because it is not a mermaid. It is a siren. A siren is depicted to have two tails. The creator was hoping the siren will enchant consumers to come as a result of being bewitched by her.

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