Why does Starbucks only put two espresso shots in a venti latte, just like a Grande? Peet’s puts in 3 shots in a large latte for no ext

Why does Starbucks only put two espresso shots in a venti latte, just like a Grande? Peet’s puts in 3 shots in a large latte for no extra charge.

You can check the answer of the people under the question at Quora “coffee with three shots of espresso

0 thoughts on “Why does Starbucks only put two espresso shots in a venti latte, just like a Grande? Peet’s puts in 3 shots in a large latte for no ext”

  1. Peet’s doesn’t give you an extra shot for free in a “large”. Their prescription is that they put 3 shots in their large espresso-based beverage. Every “Large” item on their menu is from US$ 0.50 to 1.00 more expensive than the “Medium”, so you’re paying for that shot.
    Industry scuttlebutt is that the marketing wizards at Starbucks (don’t deny it – even Starbucks Bashers United recognize that they are terrific at branding and marketing) determined in user surveys that most people ordering a “venti” were not interested in the greater volume of espresso but in a beverage that lasted them longer, e.g. the “Tall” was finished before they got off the bus, and they wanted more liquid so that they had something to satisfy that oral compulsion to be constantly sipping something. Similarly, for people who take their coffee to the office, people wanted the largest because it lasted them the longest.
    There’s also a great deal of impact of what is referred to as “price points” in retail marketing. Why does Peet’s charge + $0.80(over the two-shot/double) for a triple shot espresso and only fifty cents more for the “large” latte or cappuccino? These are marketing decisions. At some point in their history when prices were nearing a dollar break (say, heading for $3 per whatever), they decided to keep that price at $2.90 because people don’t see the cents, they see the dollars. i.e. all those items in Walmart or Nordstrom that are X dollars and ninety-five cents.

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  2. There are only singles and doubles. Thats what the machine makes. If you want a third shot of esspresso (tho that would be excessive) then you can buy a shot on the side and dump it in yourself.

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  3. I believe that it’s just the ratio that they’ve chosen for that volume. I can’t confirm that with a source or anything, but am inferring it based on the fact that an iced venti (24 oz.) gets three shots and a short gets one. Here are the shots by volume:
    Short (8 oz.) — 1 shot
    Tall (12 oz.) — 1 shot
    Grande (16 oz.) — 2 shots
    Venti hot (20 oz.) — 2 shots
    Venti iced (24 oz.) — 3 shots
    (Note that this rule applies for lattes, etc. and not americanos or occasional other seasonal exceptions. Also, this is probably exclusive to US and Canada. In my experience, iced ventis are smaller in other countries like South Korea.)
    Again, I’m not an expert. Just a guess.

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  4. A couple of things: Starbucks is Really in the business of selling milk. Coffee is kind a side gig. It’s only kind of true, but Starbucks was the second largest purchaser of milk after the public school system in Washington even 20 years ago.
    Judging by the menu, coffee is an afterthought.
    More to the point, the automatic machines they use are not designed to pour triple shots and not really even singles. The chambers are not designed with variable diameters and grinding more or less coffee changes the profile. So for them to pour a triple, they have to make two doubles. Peet’s uses traditional machines and they have more flexibility.
    They also aren’t merely milk factories.

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