Who is the target market for Starbucks?
You can check the answer of the people under the question at Quora “what is the target market for coffee“
Who is the target market for Starbucks?
You can check the answer of the people under the question at Quora “what is the target market for coffee“
Starbucks’ target audience was 18 to 24 years young adult, because they are not yet dedicated to the coffee market. Starbucks approach entails positioning the shops on the first floor of residential towers, the main tunnel entrance, and manufacturing parks in picky areas. Increased sales through the department offices of the group and approved commercial operations
In addition to distribution through its company-operated convenience outlets and authorised retail operations, Starbucks markets coffee and tea items through other networks, such as shops, hotels, workplaces, and universities, as well as other places of work. The mission stated by Starbucks is to become the leading retailer and coffee brand in each of its target markets and it strives to achieve this objective by continuing rapid growth of retail locations owned by Business.
Starbucks consider the status symbol. The target audience of Starbucks are :
1 working professional
2 College students
3 .Meet up place for official meetings.
Basically everyone, there’s Starbucks at rest areas,universities, apartments, office buildings, etc
I’m merely speculating. But my guess is that the target Starbucks drinker:
1. is female.
2. is caucasian.
3. is a college graduate.
4. resides in or near a major city
5. is a Millennial or a late member of Generation X.
6. is gainfully employed.
7. has above average disposable income.
Their copy, their ads, their store decor, their subtle air of pretension, their consistently excellent presentation, and their unjustifiably large price tag all bolster my opinion that this is the demographic.
And walking past Starbucks outp…
I really don’t know. When I was first trained almost 13 years ago, Starbucks wanted to be known as “the third place” – a warm and welcoming environment where people can gather and connect.
However, my store does 75–80% of our business in the drive-thru. We do have many regular customers who come through and there’s a warm connection, even there.
Most of our employees (“partners”) are very friendly – some warm, some joking much of the time. The environment is as important as the taste of the beverage.
Its target demographic is urban and affluent, often on-the-go white-collar professionals looking to take their caffeine fix with them to the office. The company considers its core customers to be educated, with an average age of 42, and average income of $90,000.