What percentage of coffee drinkers drink decaf?

What percentage of coffee drinkers drink decaf?

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  1. Very very few (2% or less) drink caffeine. In general, cafes and roasters carry decaf to round out their offering and generally do not focus on decaf. A few of the reasons are –
    1. Decaf is essentially regular coffee that has gone through an additional processing step of decaffeination. This means it usually costs more (for green beans) and supply is much lower. (so is demand!).
    2. Due to the additional step, the variety of coffees that go through decaffeination are fewer so there is less room for roasters and cafes to experiment with decaf.
    Typical cafes and roasters have 1 decaf offering and anywhere from 3 or more regular coffees.

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  2. According to the 2017 National Coffee Association (NCA) report, decaf consumption in the US is led by 18-24-year-olds (19%). And while 25-39-year-olds fell into third place place this year, in 2016 they led the trend at 20%.

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  3. Here’s a link to a another source that shows quite a variation from country to country with Japan being negligible (I was surprised when I tried to order a decaf coffee at Starbucks and was told there was no decaf coffee or espresso which is what prompted me to do a search on this topic) to the US which has doubled in the past few years to 16%. The date for this data is 2010.
    http://www.thecoffeeguide.org/coffee-guide/the-markets-for-coffee/demand—Decaffeinated-coffee/

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  4. A very tiny percent, probably 1-2% of people drink decaf.
    Coffee in general is consumed for its psychoactive effects so without caffeine, people would then just drink it for the taste.
    If coffee didn’t contain caffeine it would have never have become the popular beverage that it is, in fact, it probably wouldn’t exist at all.

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