What is the logic behind Google Analytics’ premium pricing of a $150,000 flat rate?

What is the logic behind Google Analytics’ premium pricing of a $150,000 flat rate?

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0 thoughts on “What is the logic behind Google Analytics’ premium pricing of a $150,000 flat rate?”

  1. For businesses, with lower server call volume it’s quite an expensive proposition but, as they scale-up, it becomes quite competitive and in most cases lower than its immediate competitor I.e Adobe. By keeping a flat fee of $150K with a hit volume of 1 billion/month, Google is targeting mid size to large enterprises who are in hypergrowth mode and expect dedicated account management and live technical support. I believe it’s quite a welcoming price for midsize to large enterprises who expects easy access to their raw unsampled data, seamless integration with their media properties and most importantly, significant higher sampling limits in the interface.

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  2. At 150K USD, the Google Analytics Premium is less of an entry barrier for smaller enterprises and more of a competitive attractor to latch on Medium and Large enterprise that will expect enterprise grade service and support in something can be expensed as OPEX. It seems that the pricing and its flat fee nature are designed to attract firms with bigger teams of people managing the front end analytics. Many of the features on the premium version are such that a smaller enterprise really won’t need them or shouldn’t need someone at Google to give them those insights.

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