What is Jamaican Blue Mountain at Philz and why is it so expensive?

What is Jamaican Blue Mountain at Philz and why is it so expensive?

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  1. I believe I am well placed to answer this question, my first answered question I might add. I used to buy in this coffee during my 15 years of owning-operating coffee shops.
    The quick answer is… highly regarded / priced coffee from the land of ‘iree’ (island of Jamaica) made/served by the US coffee retailer who is going the extra yard in preparation service = expensive!
    The extra bonus geeky detail… I have 2 relevant contacts here. The first is a director at the funding Co (Summit Partners) that is supporting Philz coffee expansion program (he talks of Phil Jaber’s 25yrs coffee journey & now the brand aims to take coffee to another level by crafting and personalising it to the customer. Expanding well in the US, starting in San Fran). The second is a master roaster friend who directly sources Blue Mountain coffee from the reveared Wallenford Estate, probably the most distinguished farming estate producing the blue mountain.
    What is Jamaican Blue Mountain? It is a distingtive, mild/smooth coffee, cultivated in the mountain regions of the 4 Jamaican parishes spanning the eastern end of the island (St Andrew, Portland, St Mary or St Thomas). The coffee benefits from the unique climate, moist air and fertile soils, with the brand certified & protected by the Coffee Industry Board of Jamaica. Philz will, no doubt, be sourcing their Blue Mountain coffee from one of the well respected farms/estates in the region (see more below).
    Why is it so expensive? Economies of scale & reputation cause this. Jamaican Blue Mountain coffee is continually in high demand and is in relatively short supply. These factors push the coffee prices up into the upper tier. Philz cafes are looking to offer the best personalised coffee experience and so choose to serve (& sell) the Blue Mountain single origin.
    So having set the scene here, what we have is a combination of a new-ish US coffee chain offering customers an ultra personalised coffee experience, which is then priced accordingly (higher than your average cup). Then you have Philz sourcing/serving the Jamaician Blue Mountain coffee blend (Arabica Typica being the dominate variety, 90% of the farmers cultivating it). The Arabica Typica is a low yielding variety producing what is regarded as one of the highest quality cups of coffee, noted for its mild flavour and smoothness. Supply and demand, location, taste & coffee style push this coffee price and popularity up.
    Over the decades, Blue Mountain has become one of the most expensive & sought after coffees but the next question is will Philz coffee start serving Kopi Luwak (civet cat excreted coffee beans – see photo). This would surely be the ultimate (& obscene!) in personally crafted/served coffee with what is regarded the world’s most expensive coffee (currently at £2000 per KG!). I would imagine the price tag per cup would need to be 50 USD+ !! Let’s see…
    More Q&A to follow on this high end coffee subject. NR

    What is Jamaican Blue Mountain at Philz and why is it so expensive?

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  2. Not sure what Philz is but Jamaican Blue Mountain is most assurely referring to coffee and it is expensive because demand exceeds supply. It is a luxury food item.
    Jamaican Blue Mountain coffee can be compared to Kona coffee (which seems more well-known by Americans, anyway) in that it brews a brew with very finely balanced acidity and is like drinking liquid silk. In fact it is priced similar to Kona, and like Kona, to preserve the integrity of the product both beans are subject to much stricter regulations in labeling than Arabica coffee: A package of Jamaican Blue Coffee sold in the US will always state whether it is a blend, what the blend is, or if it is 100% grown in the Blue Mountains, at a specific altitude.

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