What does 100% Kona Coffee mean?

What does 100% Kona Coffee mean?

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  1. Hawaii’s Agriculture Department regulations control what coffee beans can use the Kona label. Only beans from the Kona district that are higher quality beans qualify. There is no specific regulation for “100% Kona Coffee” but false advertising laws would apply to any blending of beans with other origins or inferior beans from a Kona district when using the 100% Kona Coffee label.
    A Kona blend is an entirely different animal. Only 10% of the beans need to be authentic Kona beans. The rest can be from anywhere…and are.
    The term “estate” has no regulatory definition in Hawaiian law, so it is frequently used as a marketing ploy to make consumers think they are buying a better coffee than a competitor’s offering.
    The grades of type I Kona coffee are ‘Kona Extra Fancy’, ‘Kona Fancy’, ‘Kona Number 1’, ‘Kona Select’, and ‘Kona Prime’. The grades of type II Kona coffee are ‘Peaberry Number 1’ and ‘Peaberry Prime’. When buying Kona coffee, these grades are the ones to look for since they the only labeling that has to meet a standard regulated by law.
    A lower grade of coffee, called ‘Number 3’ (or ‘Triple X’) can not legally be labeled as “Kona” but only as ‘Hawaiian’ coffee. Any bean grade below Number 3 is considered ‘Offgrade’ coffee and can only be labeled as generic coffee.
    Consumers frequently miss the difference between legal labeling and advertising. Savvy buyers don’t.


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