How will the new Starbucks by the coffee-free Provo, UT campus of BYU do?
You can check the answer of the people under the question at Quora “coffee shops in provo utah“
How will the new Starbucks by the coffee-free Provo, UT campus of BYU do?
You can check the answer of the people under the question at Quora “coffee shops in provo utah“
A Starbucks opened in northern Utah county some years ago, and I recall thinking that it was an unusual business decision, but perhaps they knew something about the local demographics that I didn’t.
They’re gone now, so I guess my sense of the local culture was better than theirs.
There is a Starbucks serving counter in my local grocery store, but it’s not exactly doing a thriving business.
Starbucks’ business model is based on not coffee, but a coffee habit . Not only the inclination to daily drink several coffees, but the disposable income to pay exorbitant prices for that coffee. I have coffee-drinking sons, but they are very thrifty folks. I’m sure they’ve had a Starbucks coffee, but they aren’t buying them with any regularity.
People know that Latter-day Saints don’t drink coffee, but what they are less likely to understand is that Latter-day Saints are culturally parsimonious. When my Latter-day Saint colleagues ask me to join them for lunch, they mean they want to go to Costco and get a hotdog and drink for a buck fifty. It seems more likely to me that Provoans would drink coffee than they would crack open their wallets and pay five bucks for it.
It might do okay. There are good non coffee products and enough rebel students that it might be trendy for at least awhile.
When I was living in Provo as a Latter-day Saint, it was common for me and for others to drop into Starbucks now and then for some variant of hot chocolate.
Since most people go to Starbucks for highly sugary beverages rather than a stout espresso anyway, I can easily see their business model working just fine there.
* As long as they continue to serve up Those yummy, coffee free Frap…
I understand that Starbucks plans to open the new store in 2020, but I don’t know how successful it will be. There is already a Starbucks on University Parkway in nearby Orem, Utah, and it is quite successful.
Starbucks has more than coffee and tea on the menu. And a lot of us have enjoyed being in our hometown Starbucks without drinking coffee or tea.
Starbucks also has steamed milk, hot chocolates, coconut-based refreshers, breakfast protein bowls, sandwiches, yogurts, lunches, etc. It has a nice atmosphere and is a comfortable place to meet and greet friends.
I’m sure Starbucks will do quite well, and may use BYU-Provo as a test market for its other non-coffee products.
It will do well.
Starbucks has been active in the Provo-Orem, UT area for some time. The store location in the Provo Marriott thrives. The one at University Mall in Orem flourishes. I know many, many active Mormons who go to Starbucks for hot chocolate and non-coffee drinks. I also know quite a few “card-carrying” latter-day saints who partake of the brew occasionally. Rumor around Utah is that the specific ban on coffee and black tea will soon be lifted by a clarification of the Word of Wisdom.
I don’t think Starbucks is in the habit of opening stores in locations for strictly political purposes. Clearly, the folks behind this have done their research and expect it will do well enough to justify the expense.
Probably pretty well. Starbucks really seems to be a staple for the non-Mormon community (of which I am not a part). It will be built on the main road through Provo, University Avenue, and catch the attention of people passing by. Mormons don’t drink coffee, but Starbucks offers shakes and other options which don’t contain any coffee at all. And I can see it becoming an acceptable place for many BYU students to go
Eight O’Clock
Really well, even if they don’t sell coffee the clientele will still come in for hot cocoa and pastries. There are also a load of caffeine rebels around Provo.
Probably better than other Starbucks because just because the campus is free doesn’t mean the students care about their commitments.
Plus hot chocolate sales will be through the roof.
Victor Allen’s