Are Nespresso and Lavazza competitors? If so, then for what?
You can check the answer of the people under the question at Quora “lavazza coffee for nespresso machine“
Are Nespresso and Lavazza competitors? If so, then for what?
You can check the answer of the people under the question at Quora “lavazza coffee for nespresso machine“
Yes..they are. Both are into the manufacturing and selling of capsule based coffee.
This decade has seen a boom in the quality of capsule coffee, with Nespresso at the helm of innovation, and most professional roasters and Lavazza have adopted the same technology and accepted also the capsuled coffee method as another valid way to make coffee.
Lavazza’s very well regarded in the coffee business. All around the world, people recognize Lavazza coffee quality as one of the highest, even among other coffees.
So, it was not that much of a surprise that lavazza would be making their own capsule coffee, but that wasn’t all: They also decided to do something they’d never done before—they started making coffee machines.
Rather than just making machines that would work with someone else’s coffee, and since Lavazza’s strong point is their coffee, they brought their own capsules to the game. And not only are they compatible with Nespresso machines of the Original Line, but they’re also on a level on their own, with have some good variants available online.
As Lavazza is known to bring out unique coffee of…
Nespresso don’t have many competitors in the capsule space , but you need to look at the coffee industry as a whole to realize the strategy. Nespresso compete with all instant coffee, all ground coffee and all coffee shops. With the increase in coffee shops emulating Starbucks, in my opinion Michael